If you are an entrepreneur, changing the way that you look at your business can be pretty difficult. Many businesses start out with not much more than a ray of hope, so if your business is doing well, you must be doing something right. When demand makes you think bigger, your technology spend becomes a major priority. Let’s take a look at some of the changes a growing business has to make.
You’ll find that a lot of businesses succeed because the people running them are able to adapt to the challenges tossed their way. Whether that is learning from particular case studies or an intuition that makes you know you were made for this, you know that problems come from every angle. Technology smooths those angles out. Here are a few tools worth talking about:
Voice over Internet Protocol, further to be referred to as VoIP, is a telephone system, sure, but really what it is, is a financial correction. Why continue to waste money that could be better spent advancing your business? A VoIP system is a telephone system that uses your company’s bandwidth to deliver enterprise level call, text, and conferencing services.
A cloud-based, professionally maintained VoIP system can solve a lot of communications problems many could see with traditional phone systems. They include:
- Price – VoIP customers have the obvious cost reduction of eliminating their reliance on the telephone company.
- Scalability – A VoIP system makes adding and removing lines easy. A new phone can be up and running within minutes.
- Mobility – VoIP systems typically come with soft phone options that can turn any smartphone into a VoIP phone.
- Options – Any option a traditional telephone system can have, a VoIP platform offers. With VoIP you can get comprehensive communications tools that can be integrated with your business’ other operational systems.
- Hardware – Hosted VoIP systems typically use top-of-the-line hardware systems to ensure reliability.
A new Hosted VoIP system covers a lot of your business’ communications and can be a great tool for the growing business.
Customer Relationship Management (CRM) is an end-to-end piece of operational management software that can function as a liaison between a business and their customers or potential customers. The CRM comes in many forms but their purpose is always to streamline and facilitate action on the operational end and offer support on the consumer end. Some of the features found in the CRM include:
- Contact management
- Lead management
- Relationship tracking
- Account management
- Quote and purchase management
- Procurement/Vendor management
- Workflow automation
- Sales process automation
- Service automation
- Campaign management
- Business analytics
Why do you need these options? Because as your business grows, you will have less and less time to do all the things that need to be done. So as the amount of oversight that is needed to ensure that your sales team are doing the right things, your marketing team are doing the right things, your production staff are doing the right things, customers are getting value, and are properly supported when they don’t, increases, the reliance on automation will increase. The CRM automates a lot of the departmental interoperability, thus delivering an efficient and collaborative workflow that supports administration, staff, and customer, alike.
The CRM’s tools can be combined with payroll software, supply chain management software, service delivery software, and more to provide businesses the resources needed to support a business’ end-to-end operations. Growing businesses need to focus on efficiency and opportunities, and one of the best ways to get opportunities is by having a significant web presence.
Brand awareness is extremely important for modern businesses. In fact, it is right up there with convenience as the most important variable that consumers say plays into their decision to choose a product or service. With this in mind, having a web presence is more important than ever. Getting a website made isn’t enough anymore. Today’s businesses not only need to focus their marketing efforts locally using traditional methods, they also need to invest time and effort into their web marketing.
Many businesses have started using social media to start the conversation as it gives a business access to a customer base that they may not have access to in normal situations. The conversation that starts on social media by sharing knowledge via blogs and other pieces of content, responding to user problems with direct interaction, and promoting the good work that you do through case studies and other testimonials, can quickly become a great way to engage an audience that is looking for answers to their own problems. By linking your webpage to your social media accounts, you will increase traffic, which increases sales opportunities.
If your business is growing, you need to get out ahead of it by accepting that investing in technology is the way to go. If you would like to talk to one of our expert IT consultants about the technology your specific business needs, call us today at (906) 786-0057.